Macaroni and cheese and ice cream — 2 great tastes that, apparently, go great together — because the, umm … unique flavor sold out in just 60 minutes!!!
Here’s the deal … Kraft and Van Leeuwen Ice Cream joined forces to create a limited-edition mac and cheese ice cream flavor and the demand was so great for the dessert debut, the website crashed within 9 minutes and the entire 2,000 pint inventory was wiped out online within the hour.
The ice cream launched Wednesday on National Mac & Cheese Day — yes, that’s a real thing — and, in addition to online sales, they hawked it in Van Leeuwen’s brick-and-mortar shops nationwide. Well, for a brief period, anyway … we’re told it took only 3 hours to sell out of their 9,000 scoops.
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“Holes” star Khleo Thomas was one of the lucky ones to get their hands on the $12 pint … and ya gotta see his reaction to his first bite!!!
Khleo says Van Leeuwen totally nailed the Kraft Mac & Cheese flavor, something he says he wasn’t expecting.
For those who missed out, don’t worry … Kraft is launching an online sweepstakes with the chance to win 2 free pints.