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Kanye West packed the house for his ‘DONDA’ listening party — but he packed in a whole lot more than just that … dude set a record on Apple that no artist has ever come near.
Sources with direct knowledge tell TMZ … Ye’s album event this past week at Mercedes-Benz Stadium in Atlanta broke the Apple Music Global Livestream record … with 3.3 million viewers who tuned in on their screens.
Courtesy Apple
That’s a heck of a lot more than the previous record, we’re told, which was set by Gucci Mane and Jeezy in their highly-anticipated Verzuz battle earlier last year — at a reported 1.8 million viewers. Kanye practically doubled the number as a solo act!
BTW, the ‘DONDA’ moment was a one-time deal — meaning it aired live for people to stream, but hasn’t gone back up on Apple for folks to watch again. So, that figure — 3.3M unique sets of eyeballs — is a one and done. It’d be a little harder to calculate if the thing was in circulation.
Our sources tell us once Kanye releases Donda — it’s projected to drop August 6 — the Atlanta performance will be posted to Apple for fans to watch again.
TMZ.com
Like we first told you … even though the event is over, the party’s still going for Kanye himself … who’s moved into MB Stadium (temporarily) to finish the album. Apparently, he was so inspired by the energy around him Thursday — he just nestled in and got back to work.
With all the hype — and hard data to back it now — ya gotta figure the numbers for this album will follow suit … and perhaps reach new heights that even Ye hasn’t seen.