The Business Case for Investing in Women’s Sports

The profit potential for women’s sports is increasing. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns.

On this week’s Business of Sports, Jason Kelly visits Los Angeles’s newest team, soccer club Angel City FC. Backed by a star-studded list of investors, including Natalie Portman, Uzo Aduba, Eva Longoria, Casey Neistat and Jennifer Garner, Angel City is looking to prove women’s sports leagues can be profitable. New data from Sports Innovation Lab suggests that understanding fans of a more-established women’s league like the WNBA can help unlock wealth elsewhere. But first, longstanding biases and skepticism must be overcome. And for the National Women’s Soccer League (NWSL), there’s a recent scandal around alleged abuses that have shaken its very foundation.

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