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The second open presentation is with Scott Sports SA on the topic ‘E-bike market: gaining a better
understanding of who the potential customer is’.
understanding of who the potential customer is’.
SCOTT Sports SA is a leader in the development, manufacturing, sales and marketing of high-end performance products intended for biking, winter sport, motorsport and running.
Their sales in the cycling product range, which represents the largest segment of SCOTT products sold worldwide, are increasing rapidly, supported by the growth of e-bikes.
SCOTT mandated a group of AISTS MAS participants to conduct market research across Europe. The objective is to provide SCOTT with additional market intelligence, ultimately driving their decisions for the development of their future product lines and associated marketing plans.
Delivered by: Jeongsu Jang | Anmol Prabhu | Polina Petrova | Daniel Dos Santos