The “Taylor Swift effect” is real … just ask NFL commissioner Roger Goodell, who straight-up credited the pop superstar’s relationship with Travis Kelce for bringing a ton of new eyes to the whole league.
Commish gushed about Traylor during his annual Super Bowl press conference in Vegas on Monday … saying there’s no denying the positive impact the coupling had on this past season.
While Goodell initially chalked it up to the good competition on the field — noting 70% of games this season have been within one score in the fourth quarter — he did admit Taylor’s presence has been massive for the organization.
“Having the Taylor Swift effect is also a positive,” Goodell said minutes ago. “Listen, both Travis and Taylor are wonderful young people. They seem very happy.”
“She knows great entertainment, and I think that’s why I think she loves NFL football.”
Commish added it’s “great” to have Swift — and her diehard Swifties — on board … as it creates a buzz and inspires young women to tune in to games.
As for whether the relationship was scripted, Goodell joked there’s no way the league could come up with something THIS good.
“I don’t think I’m that good of a scripter — or anybody on our staff,” he said with a laugh.
It’s no wonder why Goodell was in a fantastic mood — ratings have been through the roof this season … with this postseason averaging 38.5 MILLION viewers, the most in decades.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.